John Malmo http://wknofm.org en The Value of a Customer http://wknofm.org/post/value-customer-0 <p><span style="line-height: 1.5;">In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer.&nbsp;</span></p><p> Wed, 23 Jul 2014 12:30:00 +0000 John Malmo 24390 at http://wknofm.org The Value of a Customer How About The Second And Third Jobs? http://wknofm.org/post/how-about-second-and-third-jobs <p>Is college really useful if it only prepares students for their first job, when most of today's students today will have multiple jobs in their lifetimes.</p><p> Wed, 16 Jul 2014 12:30:00 +0000 John Malmo 35645 at http://wknofm.org How About The Second And Third Jobs? To Sip, Or To Suck: That Is The Question http://wknofm.org/post/sip-or-suck-question <p>Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?</p><p> Wed, 09 Jul 2014 12:30:00 +0000 John Malmo 29239 at http://wknofm.org To Sip, Or To Suck: That Is The Question Write Like People Actually Talk http://wknofm.org/post/write-people-actually-talk <p>Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound.&nbsp;</p><p></p><p> Wed, 25 Jun 2014 12:30:00 +0000 John Malmo 49119 at http://wknofm.org Write Like People Actually Talk Branding Begins with Performance http://wknofm.org/post/branding-begins-performance <div>Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan.</div><div>&nbsp;</div><div> Wed, 18 Jun 2014 12:33:30 +0000 John Malmo 48812 at http://wknofm.org Branding Begins with Performance