FedEx http://wknofm.org en Rebranding Is Tougher Than Branding http://wknofm.org/post/rebranding-tougher-branding <p>Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is RE-branding.</p><p>Building a brand from scratch is very hard. Not for quitters. But at least you’re trying to reach open minds. As in, Now there’s a place to buy tacos, and it’s called Taco Bell. But if you add hamburgers and re-brand as, say, Taco &amp; Burger Bell, people probably will never quit saying Taco Bell.</p> Wed, 08 May 2013 12:37:00 +0000 John Malmo 30536 at http://wknofm.org Rebranding Is Tougher Than Branding Radio Roundtable: America's Aerotropolis - The Future Of The Memphis International Airport http://wknofm.org/post/radio-roundtable-americas-aerotropolis-future-memphis-international-airport <p>This week on the <em>Behind the Headlines Radio Roundtable</em>, the future of the <a href="http://www.mscaa.com">Memphis International Airport</a>, including discussion on being a hub, Delta, Southwest, FedEx, and the the concept of Memphis as "<a href="http://usatoday30.usatoday.com/money/industries/travel/2011-04-19-airports-as-commerce-hubs.htm">America's Aerotropolis</a>.”</p> Fri, 22 Mar 2013 22:04:24 +0000 Justin Willingham 28491 at http://wknofm.org Radio Roundtable: America's Aerotropolis - The Future Of The Memphis International Airport Cutbacks At FedEx Express Part Of A Larger Trend http://wknofm.org/post/cutbacks-fedex-express-part-larger-trend <p>FedEx announced plans to increase profits by $1.7 billion a year at a two-day meeting for investors this week. Most of that increase will come from cuts to the company’s oldest and largest division—FedEx Express.</p> Thu, 11 Oct 2012 03:04:13 +0000 Eleanor Boudreau 21321 at http://wknofm.org Cutbacks At FedEx Express Part Of A Larger Trend After Cuts To Express, FedEx Hopes To Gain $1.7 Billion A Year http://wknofm.org/post/after-cuts-express-fedex-hopes-gain-17-billion-year <p></p><p>FedEx Founder Fred Smith will cut costs at his flagship Express division. Smith made his announcement at a dinner at the Hilton Memphis where investors ate barbeque and banana pudding, then Smith stood up and told them his goal is to increase profits by $1.7 billion a year.</p><p>Smith will offer thousands of Express employees voluntary&nbsp;buyouts, close facilities, and increase automation.</p><p>“We are revamping the FedEx Express cost-structure through a combination of cost-reductions, efficiency improvements, and service repositioning,” Smith said.</p> Wed, 10 Oct 2012 05:47:25 +0000 Eleanor Boudreau 21262 at http://wknofm.org After Cuts To Express, FedEx Hopes To Gain $1.7 Billion A Year FedEx To Announce Cutbacks At Express http://wknofm.org/post/fedex-announce-cutbacks-express <p></p><p>FedEx Founder Fred Smith is expected to announce cutbacks to his flagship Express division at a dinner for investors tonight.</p> Tue, 09 Oct 2012 10:00:00 +0000 Eleanor Boudreau 21208 at http://wknofm.org FedEx To Announce Cutbacks At Express