University of Memphis

Rebranding Is Tougher Than Branding

John Malmo — Wed, 08 May 2013 12:37:00 +0000

Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is RE-branding.

Building a brand from scratch is very hard. Not for quitters. But at least you’re trying to reach open minds. As in, Now there’s a place to buy tacos, and it’s called Taco Bell. But if you add hamburgers and re-brand as, say, Taco & Burger Bell, people probably will never quit saying Taco Bell.

Still Not Out: Tigers’ Baseball Icon Is World's Longest Serving Bat Boy

Sara Hoover — Wed, 01 May 2013 11:00:00 +0000

If you think you’ve been at your job for a long time, think again.

Stan Bronson Jr. has been the bat boy for the baseball team at the University of Memphis for more than half a century. He holds the “most durable bat boy” title in the Guinness Book of World Records, has a retired jersey on the outfield wall, and is a beloved icon to generations of students and Tigers fans.

Jeremy T. Warner's Final Doctoral Recital

Kacky Walton — Fri, 16 Mar 2012 23:38:48 +0000

The University of Memphis Singers and Symphony Orchestra, conducted by Jeremy T. Warner, will perform works by Anton Bruckner and Aaron Copland.

Maxine Atkins Smith

Steve Pike — Sun, 05 Feb 2012 15:05:36 +0000

Maxine Smith has spent her life working for racial equality and excellence in education.

Radio Roundtable: The Passing of University of Memphis Coach Gene Bartow

Justin Willingham — Sat, 07 Jan 2012 14:21:36 +0000

This week on the Behind the Headlines Radio Roundtable: questions about minority hiring on the Electrolux project and the passing of Gene Bartow, former Memphis Tigers basketball coach.