Advertising http://wknofm.org en To Sip, Or To Suck: That Is The Question http://wknofm.org/post/sip-or-suck-question <p>Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?</p><p> Wed, 09 Jul 2014 12:30:00 +0000 John Malmo 29239 at http://wknofm.org To Sip, Or To Suck: That Is The Question Sound Like Real People http://wknofm.org/post/sound-real-people <p>If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business.&nbsp;</p><p> Wed, 04 Jun 2014 12:32:30 +0000 John Malmo 13642 at http://wknofm.org Sound Like Real People The Internet Depends on TV http://wknofm.org/post/internet-depends-tv <p>What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites.&nbsp;</p><p></p><p> Wed, 28 May 2014 12:35:00 +0000 John Malmo 41681 at http://wknofm.org The Internet Depends on TV Who Saved Up To 40 Percent? http://wknofm.org/post/who-saved-40-percent <p><span style="line-height: 1.5;">One great problem with laws and rules&nbsp;and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid fraud, not because they’re bad programs, but because there’s inadequate oversight.</span></p><p>And often, the people at whom the law or regulation is aimed simply don’t know it exists. Take one of the most common phrases in advertising: “Save up to 40%.”</p><p>The fact is that if you advertise like that to prospects, they all expect to save 40%.</p> Wed, 06 Nov 2013 13:30:00 +0000 John Malmo 19941 at http://wknofm.org Who Saved Up To 40 Percent? The Thin Line Between Ethical And Unethical http://wknofm.org/post/thin-line-between-ethical-and-unethical <p>There’s always been a thin line between the definition of a shrewd business policy and an unethical policy.</p><p>It’s shrewd business from his perspective if a car salesman doesn’t disclose a problem with the car that he knows exists. Billions of dollars in derivatives were sold: it was a shrewd financial product. Was it unethical that most derivative sellers didn’t explain what customers really were buying? In many cases the sellers didn’t know themselves what they were selling.</p> Wed, 24 Jul 2013 12:36:00 +0000 John Malmo 34385 at http://wknofm.org The Thin Line Between Ethical And Unethical