Media en More Information, Less News <p>In the last fifty years only the postal business has changed as fundamentally as has journalism.&nbsp;</p><p> Wed, 19 Sep 2012 13:45:49 +0000 John Malmo 20310 at More Information, Less News Ready, Aim, Shoot! <p>It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution.&nbsp;</p><p> Wed, 01 Aug 2012 16:00:01 +0000 John Malmo & Justin Willingham 17698 at Ready, Aim, Shoot! If It Looks Bad, It Must Be Bad <p>We were watching the ten o&#39;clock news the other night, and my wife said, &ldquo;This is the last time I&#39;m going to watch the Channel Blank news.&rdquo; Then she said, &ldquo;It&#39;s just amateurish looking. The screen is messy. I can&#39;t take them seriously.&rdquo;</p><p>I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there&#39;s the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.</p> Wed, 30 May 2012 12:35:00 +0000 John Malmo 14414 at If It Looks Bad, It Must Be Bad The Medium is Just a Messenger <p>Nothing that has a bigger impact on us changes as fast as the media.&nbsp;</p><p> Wed, 11 Apr 2012 14:24:33 +0000 John Malmo 11926 at The Medium is Just a Messenger Television Increasing Its Share of Ad Dollars <p>Television&rsquo;s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.</p><p>How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?</p><p>The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it&rsquo;s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.</p> Thu, 12 Jan 2012 19:05:56 +0000 John Malmo 7165 at Television Increasing Its Share of Ad Dollars