Television http://wknofm.org en It's Almost Never Funny http://wknofm.org/post/its-almost-never-funny <p>Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t get it.&nbsp;</p><p> Wed, 24 Oct 2012 14:08:42 +0000 John Malmo & Justin Willingham 21934 at http://wknofm.org It's Almost Never Funny Over Sixty Years to Muzzle the Screamers http://wknofm.org/post/over-sixty-years-muzzle-screamers <p>I was a year old in 1934 when the Federal Communications Commission was created.</p><p> Wed, 13 Jun 2012 12:30:00 +0000 John Malmo 15149 at http://wknofm.org Over Sixty Years to Muzzle the Screamers If It Looks Bad, It Must Be Bad http://wknofm.org/post/if-it-looks-bad-it-must-be-bad <p>We were watching the ten o&#39;clock news the other night, and my wife said, &ldquo;This is the last time I&#39;m going to watch the Channel Blank news.&rdquo; Then she said, &ldquo;It&#39;s just amateurish looking. The screen is messy. I can&#39;t take them seriously.&rdquo;</p><p>I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there&#39;s the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.</p> Wed, 30 May 2012 12:35:00 +0000 John Malmo 14414 at http://wknofm.org If It Looks Bad, It Must Be Bad The Medium is Just a Messenger http://wknofm.org/post/medium-just-messenger <p>Nothing that has a bigger impact on us changes as fast as the media.&nbsp;</p><p> Wed, 11 Apr 2012 14:24:33 +0000 John Malmo 11926 at http://wknofm.org The Medium is Just a Messenger Television Increasing Its Share of Ad Dollars http://wknofm.org/post/television-increasing-its-share-ad-dollars <p>Television&rsquo;s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.</p><p>How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?</p><p>The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it&rsquo;s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.</p> Thu, 12 Jan 2012 19:05:56 +0000 John Malmo 7165 at http://wknofm.org Television Increasing Its Share of Ad Dollars