Commercials http://wknofm.org en It's Almost Never Funny http://wknofm.org/post/its-almost-never-funny <p>Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t get it.&nbsp;</p><p> Wed, 24 Oct 2012 14:08:42 +0000 John Malmo & Justin Willingham 21934 at http://wknofm.org It's Almost Never Funny Over Sixty Years to Muzzle the Screamers http://wknofm.org/post/over-sixty-years-muzzle-screamers <p>I was a year old in 1934 when the Federal Communications Commission was created.</p><p> Wed, 13 Jun 2012 12:30:00 +0000 John Malmo 15149 at http://wknofm.org Over Sixty Years to Muzzle the Screamers Television Increasing Its Share of Ad Dollars http://wknofm.org/post/television-increasing-its-share-ad-dollars <p>Television&rsquo;s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.</p><p>How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?</p><p>The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it&rsquo;s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.</p> Thu, 12 Jan 2012 19:05:56 +0000 John Malmo 7165 at http://wknofm.org Television Increasing Its Share of Ad Dollars