Branding en Branding Begins with Performance <div>Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan.</div><div>&nbsp;</div><div> Wed, 18 Jun 2014 12:33:30 +0000 John Malmo 48812 at Branding Begins with Performance Rest in Peace, JCP <p><span style="line-height: 1.5;">J.C. Penney has been struggling to rebrand.&nbsp;</span><span style="line-height: 1.5;">&nbsp;After replacing the CEO, they have reverted to their former retail image.</span></p><p> Wed, 19 Feb 2014 13:30:00 +0000 John Malmo 43463 at Rest in Peace, JCP There's More To The Game Than The Name <p>It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but none tops the new burger joint in Chattanooga.</p><p>Its name is Sofa - King - Juicy - Burger. If you say the name real fast, it only takes a couple times to figure out the intent of the owner.&nbsp;<span style="line-height: 1.5;">Despite, that is, the fact that he says there’s a large sofa in the joint. </span></p> Wed, 15 May 2013 12:36:00 +0000 John Malmo 30916 at There's More To The Game Than The Name Rebranding Is Tougher Than Branding <p>Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is RE-branding.</p><p>Building a brand from scratch is very hard. Not for quitters. But at least you’re trying to reach open minds. As in, Now there’s a place to buy tacos, and it’s called Taco Bell. But if you add hamburgers and re-brand as, say, Taco &amp; Burger Bell, people probably will never quit saying Taco Bell.</p> Wed, 08 May 2013 12:37:00 +0000 John Malmo 30536 at Rebranding Is Tougher Than Branding Ivory Gets Another Little Slap <p>My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.”&nbsp;</p><p> Wed, 05 Sep 2012 12:50:58 +0000 John Malmo & Justin Willingham 19711 at Ivory Gets Another Little Slap