Malmo en To Sip, Or To Suck: That Is The Question <p>Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?</p><p> Wed, 09 Jul 2014 12:30:00 +0000 John Malmo 29239 at To Sip, Or To Suck: That Is The Question Spilt Milk Advertising <p><span style="line-height: 1.5;">If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.</span></p><p></p><p> Wed, 16 Apr 2014 12:30:00 +0000 John Malmo 45904 at Spilt Milk Advertising There's More To The Game Than The Name <p>It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but none tops the new burger joint in Chattanooga.</p><p>Its name is Sofa - King - Juicy - Burger. If you say the name real fast, it only takes a couple times to figure out the intent of the owner.&nbsp;<span style="line-height: 1.5;">Despite, that is, the fact that he says there’s a large sofa in the joint. </span></p> Wed, 15 May 2013 12:36:00 +0000 John Malmo 30916 at There's More To The Game Than The Name Water And Music Top The Sales Charts <p><span style="line-height: 1.5;">When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography.&nbsp;</span></p><p><span style="line-height: 1.5;">And that doesn’t scratch the surface.</span></p><p>But I believe the most extraordinary marketing successes have been achieved for two products that are centuries old: drinking water and music.</p> Wed, 03 Apr 2013 12:36:00 +0000 John Malmo & Justin Willingham 20662 at Water And Music Top The Sales Charts Commitment Makes Every Job Better <p>I was having lunch near my office downtown. The restaurant was almost full, and I was by myself, so I took a seat at the bar.</p><p>Even though it's a place I don't go often, I knew most of the other people at the bar, common among us downtowners. And they all knew the bartender, Mark.</p><p>Mark was an octopus, serving food and drink customers at the bar, which equaled several tables full of people. Service was good, but secondary, because every one of us was enjoying ourselves. It helped that it was Friday.</p> Wed, 13 Feb 2013 17:45:35 +0000 John Malmo 26734 at Commitment Makes Every Job Better