Burger King http://wknofm.org en Make Icons Likable, Not Weird. http://wknofm.org/post/make-icons-likable-not-weird <p><span style="line-height: 1.5;">There are few devices better than an icon, or mascot, to help build personality and awareness for a brand. &nbsp; And creating a successful icon is not a terribly difficult process. &nbsp; But Burger King managed to screw it up.</span></p><p>As for personal tastes, I have always thought a Burger King hamburger was the best-tasting among fast-foot burgers. But the weird-looking, and weirder-acting, speechless, and spooky king that’s driven Burger King advertising for years is a dud.</p> Wed, 17 Apr 2013 12:30:00 +0000 John Malmo 1812 at http://wknofm.org Make Icons Likable, Not Weird.