Marketing http://wknofm.org en When Innovation Ends, Brands End http://wknofm.org/post/when-innovation-ends-brands-end <p>At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.</p><p></p><p> Thu, 10 Apr 2014 17:39:44 +0000 John Malmo 45712 at http://wknofm.org When Innovation Ends, Brands End A Chief Marketing Officer Who Gets It http://wknofm.org/post/chief-marketing-officer-who-gets-it <p>Real marketing is about&nbsp;maximizing assets in behalf of revenue, if you're the CMO.</p><p></p><p> Wed, 02 Apr 2014 13:33:30 +0000 John Malmo 45313 at http://wknofm.org A Chief Marketing Officer Who Gets It Keep Event Advertising Timely http://wknofm.org/post/keep-event-advertising-timely <p>Promotions for events should be timely and up-to-date, especially in radio advertisements.&nbsp;</p><p></p><p> Thu, 20 Mar 2014 16:21:47 +0000 John Malmo 44715 at http://wknofm.org Keep Event Advertising Timely Web Advertising Coming of Age http://wknofm.org/post/web-advertising-coming-age <p>The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits.&nbsp;</p><p></p><p> Wed, 05 Mar 2014 13:30:00 +0000 John Malmo 44017 at http://wknofm.org Web Advertising Coming of Age It's All About Easy, Easier, Easiest http://wknofm.org/post/its-all-about-easy-easier-easiest <p><span style="line-height: 1.5;">Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.</span></p><p>For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with <em>E-tailers</em> who make it easier to do business with them than with most <em>RE-tailers</em>.</p> Wed, 22 Jan 2014 13:30:00 +0000 John Malmo 26119 at http://wknofm.org It's All About Easy, Easier, Easiest