Marketing http://wknofm.org en The Value of a Customer http://wknofm.org/post/value-customer-0 <p><span style="line-height: 1.5;">In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer.&nbsp;</span></p><p> Wed, 23 Jul 2014 12:30:00 +0000 John Malmo 24390 at http://wknofm.org The Value of a Customer Write Like People Actually Talk http://wknofm.org/post/write-people-actually-talk <p>Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound.&nbsp;</p><p></p><p> Wed, 25 Jun 2014 12:30:00 +0000 John Malmo 49119 at http://wknofm.org Write Like People Actually Talk Branding Begins with Performance http://wknofm.org/post/branding-begins-performance <div>Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan.</div><div>&nbsp;</div><div> Wed, 18 Jun 2014 12:33:30 +0000 John Malmo 48812 at http://wknofm.org Branding Begins with Performance All is not Just a Matter of Opinion http://wknofm.org/post/all-not-just-matter-opinion <p>When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience.&nbsp;</p><p> Wed, 11 Jun 2014 12:32:00 +0000 John Malmo 48449 at http://wknofm.org All is not Just a Matter of Opinion Storytellers Rule http://wknofm.org/post/storytellers-rule <p>There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story.&nbsp;</p><p></p><p> Wed, 21 May 2014 13:35:00 +0000 John Malmo 47592 at http://wknofm.org Storytellers Rule