Marketing en The Value of a Customer <p><span style="line-height: 1.5;">In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer.&nbsp;</span></p><p> Wed, 23 Jul 2014 12:30:00 +0000 John Malmo 24390 at The Value of a Customer Write Like People Actually Talk <p>Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound.&nbsp;</p><p></p><p> Wed, 25 Jun 2014 12:30:00 +0000 John Malmo 49119 at Write Like People Actually Talk Branding Begins with Performance <div>Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan.</div><div>&nbsp;</div><div> Wed, 18 Jun 2014 12:33:30 +0000 John Malmo 48812 at Branding Begins with Performance All is not Just a Matter of Opinion <p>When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience.&nbsp;</p><p> Wed, 11 Jun 2014 12:32:00 +0000 John Malmo 48449 at All is not Just a Matter of Opinion Storytellers Rule <p>There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story.&nbsp;</p><p></p><p> Wed, 21 May 2014 13:35:00 +0000 John Malmo 47592 at Storytellers Rule