Ted Levitt http://wknofm.org en The Value of a Customer http://wknofm.org/post/value-customer-0 <p>Seth Godin says that few businesses really understand how much a customer is worth.</p><p>Amen, Seth.</p><p><a href="http://www.sethgodin.com/sg/">Godin</a>, author of <em>The Tipping Point</em> and a couple other 200-page best-sellers, figures that, for instance, an average AT&amp;T or Verizon customer is worth at least a couple thousand dollars.</p> Wed, 19 Dec 2012 14:00:00 +0000 John Malmo 24390 at http://wknofm.org The Value of a Customer