Customer Service http://wknofm.org en It's All About Easy, Easier, Easiest http://wknofm.org/post/its-all-about-easy-easier-easiest <p><span style="line-height: 1.5;">Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.</span></p><p>For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with <em>E-tailers</em> who make it easier to do business with them than with most <em>RE-tailers</em>.</p> Wed, 22 Jan 2014 13:30:00 +0000 John Malmo 26119 at http://wknofm.org It's All About Easy, Easier, Easiest Luxury Is Not Quality http://wknofm.org/post/luxury-not-quality <p>You may personally have observed that there may be more quality in a car that costs half as much as one with great luxury: <em>quality </em>and <em>luxury </em>are not the same.</p><p>Now that they&rsquo;re making money again, airlines are scurrying to add luxury everywhere. There are new seating choices with inches more leg room and better seating. There are fully reclining seats on long-haul flights in certain classes.</p> Wed, 25 Sep 2013 16:13:47 +0000 John Malmo 37296 at http://wknofm.org Luxury Is Not Quality Be a Mystery Shopper http://wknofm.org/post/be-mystery-shopper <p>There&rsquo;s one thing that everybody in every company can do to help make the company successful: be a mystery shopper. &nbsp;Test how easy it is to do business with your company.</p> Wed, 12 Oct 2011 12:08:13 +0000 John Malmo 2174 at http://wknofm.org Be a Mystery Shopper