Restoration Hardware http://wknofm.org en Rebranding Is Tougher Than Branding http://wknofm.org/post/rebranding-tougher-branding <p>Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is RE-branding.</p><p>Building a brand from scratch is very hard. Not for quitters. But at least you’re trying to reach open minds. As in, Now there’s a place to buy tacos, and it’s called Taco Bell. But if you add hamburgers and re-brand as, say, Taco &amp; Burger Bell, people probably will never quit saying Taco Bell.</p> Wed, 08 May 2013 12:37:00 +0000 John Malmo 30536 at http://wknofm.org Rebranding Is Tougher Than Branding