Barbasol http://wknofm.org en He-Man Advertising For He-Men http://wknofm.org/post/he-man-advertising-he-men <p>It’s amazing how little substance there is in most brand advertising today. The vast majority of product campaigns all seem to be pretty photography and fluff.</p><p>Brand awareness obviously is the objective. But in most campaigns you have to ask the question, “awareness of what?”</p><p>Barbasol, a shaving product that came out almost a hundred years ago, aired a campaign this year that showed some substance.</p> Wed, 29 May 2013 12:36:00 +0000 John Malmo 31638 at http://wknofm.org He-Man Advertising For He-Men