CNN http://wknofm.org en CNN: A Classic Case In Marketing http://wknofm.org/post/cnn-classic-case-marketing <p>Whenever I hear of a <em>real </em>case of marketing, it inspires me. I want to tell everyone who thinks marketing is just a synonym for advertising and promotion.</p><p>Television network <a href="http://www.cnn.com">CNN </a>ranked&nbsp;23rd last year in advertising revenue among basic cable networks. Spending $379 million dollars placed it behind networks such as Syfy and Bravo. It turns out that most people tune into CNN only in the case of big news events.</p> Wed, 10 Jul 2013 12:36:00 +0000 John Malmo 33713 at http://wknofm.org CNN: A Classic Case In Marketing