Every year more than 10 million visitors come to Memphis, and spend more than three billion dollars, much of it on music-related tourism. But few ever cross the bridge to West Memphis, Arkansas. Now some in the area are trying to change that by capitalizing on the rich musical history of an old West Memphis radio station, KWEM.
Snowmelt and rainfall in the North have caused the Mississippi River to rise recently, and it is expected to crest at Memphis this morning. Forecasters with the National Weather Service anticipate the river will reach 33.5 ft at its highest point. That’s more than ten feet below the crest of 2011 which flooded thousands of homes and businesses in the area.