Memphis, TN – It seems funny that investors would spend millions, to open a new business with no aspirations of being better than average. I don't understand an objective to be just good enough. But recently I watched two new Memphis businesses reject opportunities to be the best in favor of being just good enough.
Memphis, TN – In 1963, a mother wanted her son to gain admission to Christian Brothers High School. Her only problem? The color of her son's skin. The Bishop of the Catholic Diocese of Tennessee had decided to gradually integrate the Catholic schools, but this was not good enough for Mrs. Turner. With help from the NAACP, her son, Jessie Turner, Jr. became the first African American to desegregate a Memphis High School, while earning the highest GPA in his freshman class at CBHS.
Memphis, TN – John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. For more about Mr. Malmo - and to obtain a copy of his book of 110 two-minute business pearls - go to johnmalmo.com.