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COMMENTARY
8:33 am
Wed March 26, 2014

The Devil's in the Word Carpentry

Marketing consultant John Malmo
Credit Archer>Malmo

Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.


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COUNTERPOINT
7:44 am
Fri March 21, 2014

Maud Mandel on Muslims and Jews in France

Author and Professor Maud Mandel
Credit Brown University

France today has the largest Jewish and Muslim populations living side by side outside of Israel. In her new book Muslims and Jews in France: History of Conflict, Maud Mandel wants to help us understand how this narrative has come about.


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COMMENTARY
11:21 am
Thu March 20, 2014

Keep Event Advertising Timely

Make event advertising work for you, not against you!
Credit Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


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CAPITOL HILL CONVERSATION
7:30 am
Mon March 17, 2014

In Common Core Debate, Lawmakers at Odds with Governor Haslam

Tennessee lawmakers gear up for more battles over Common Core educational standards. Governor Bill Haslam may find himself in a tough spot.

In this Capitol Hill Conversation, WPLN's Bradley George talks about the most recent battles over Common Core with Tom Humphrey, the State Capitol reporter for the Knoxville News-Sentinel. 

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COMMENTARY
7:30 am
Wed March 12, 2014

Branding Local School Districts is a Little Over the Top

Is Branding a Small School District Really Worth It?
Credit kolett / fotolia.com

Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?


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