In this year's presidential campaign, $11 million has been spent so far on ads targeting Hispanics, according to ad-tracking firm Kantar Media/CMAG.
That's eight times the amount spent four years ago on Spanish-language ads, and it's focused in just a handful of battleground states: Florida, Nevada, Colorado and, perhaps most surprisingly, North Carolina.
Then-candidate Barack Obama speaks at the First Congregational United Church of Christ in Mason City, Iowa, in 2007. Religious messages were a more prominent part of Obama's first presidential campaign.
Credit Charlie Neibergall / AP
Republican presidential candidate Mitt Romney and his wife, Ann, at the Church of Jesus Christ of Latter-day Saints in Wolfeboro, N.H. The candidate regularly attends church, but he rarely invokes religion on the campaign trail.
Religion used to be everywhere in the presidential elections. George W. Bush courted conservative believers in 2004. In 2008, Sarah Palin excited evangelicals and — unexpectedly — so did Barack Obama.
What a difference a few years make. In 2007, then-candidate Obama used evangelical language to describe his Christian conversion: He was a young, secular community organizer who occasionally visited the local Chicago church, when one day he walked to the front of the sanctuary and knelt before the cross.
Housing continues to be a big issue for the economy, and for many voters. But so far it hasn't been a major issue in the presidential campaign. Perhaps that's because both sides agree that there's no easy fix for the problem of millions of troubled mortgages.
Cathy Busby and her husband co-owned a realty office in Denver when they bought their house in 2006. The next year, the market for houses dried up, leaving them with little income as their house lost value.
Now, she says, she considers herself "poverty level."
Beau Gunderson's fascinated by what he might learn from his DNA.
"I'm curious about what makes me tick, essentially," says Gunderson, 29, who writes code for a Silicon Valley startup.
So Gunderson has signed up for every genetic test he's been able to afford. And he can't wait for the price of getting his entire genetic code — his genome — to drop to about $1,000, as many are predicting is imminent.
"Yeah, if the price does drop — to a thousand bucks for example — I might pay that. That's a good personal price point for me," Gunderson said.