It was likely something that the United States Department of Agricultural didn't put much thought into. In an internal newsletter detailing agency's "greening" efforts, there's information about new lightbulbs and locally bought fruits and vegetables.
But on page three of five, there's also a passage that encourages forgoing meat on Mondays.
This is TALK OF THE NATION. I'm Neal Conan in Washington. Sex abuse in the Catholic Church and at Penn State, accounting practices at Enron, the break-in at the Watergate, in each of those cases and many, many more, senior officials lied to protect an individual or an institution. And while we've all learned that the cover-up is worse than the crime, very human impulses can overcome ethics, one lie can lead to another, and a bad situation becomes much, much worse.