Ninety-eight percent of medal winners that year wore the company's LZR Racer, a zip-sealed full-body suit that carried many top athletes — including Michael Phelps — to gold.
But after those games, the sport's international governing body changed the rules to outlaw the LZR by banning zippers and restricting mens' suit coverage from the navel to the knees. So Speedo went back to the drawing board and spent years developing what's now known as the Fastskin3 system.
It's WEEKENDS on ALL THINGS CONSIDERED from NPR News. I'm Guy Raz.
(SOUNDBITE OF POLITICAL AD)
UNIDENTIFIED MAN #1: He tried. You tried. It's OK to make a change.
RAZ: Part of a TV ad paid for by the Republican National Committee co-opting the theme of change from Barack Obama's 2008 campaign and using it against him. James Fallows of The Atlantic joins us now as he does most Saturdays. Hello, Jim.
Originally published on Sat August 4, 2012 3:32 pm
Swimming the final race of his Olympic career, Michael Phelps gilded his resume just a bit more, helping the U.S. men's 4x100m medley relay team claim the gold medal at London's aquatic center. Phelps turned away a surprising challenge from the Japanese team, which had the lead when he went into the water to swim butterfly, the relay's third leg.
It was the 18th gold medal of Phelps' record-setting Olympic career. He leaves the London 2012 Games with 22 Olympic medals overall.