The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits.
While "Requests for Proposals" can be a useful tool for some, they are bad for choosing advertising agencies.
J.C. Penney has been struggling to rebrand. After replacing the CEO, they have reverted to their former retail image.
If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business.
Who's the classic example of an innovative company that develops new products the right way? Fisher-Price