John Malmo

Commentator
blackday / fotolia.com

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 


milkovasa / fotolia.com

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. 


Steve Morvay / fotolia.com

There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly. 


Alex Kich / fotolia.com

Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?" 


Get to the Point!

Feb 4, 2015
Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


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