John Malmo

Commentator
Jasmin Merdan / fotolia.com

When finding new words to describe business transactions goes awry, it could lead to a very antagonistic doctor visit. Let's rein in the pompous verbosity.

blackday / fotolia.com

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 


milkovasa / fotolia.com

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. 


Steve Morvay / fotolia.com

There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly. 


Alex Kich / fotolia.com

Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?" 


Get to the Point!

Feb 4, 2015
Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


Give Me a Good Slogan

Sep 17, 2014
Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


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