John Malmo

Commentator

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COMMENTARY
7:06 am
Mon June 8, 2015

Professors Discover TV Commercial "Mood Mismatch"

Hopefully, "Mood Mismatch" won't drive any TV viewers to smash their televisions with an ax.
Credit milkovasa / fotolia.com

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. 


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COMMENTARY
6:31 am
Mon May 25, 2015

Dictionaries Are For Selling

Updated dictionaries are for selling!
Credit Steve Morvay / fotolia.com

There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly. 


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COMMENTARY
6:31 am
Mon May 18, 2015

Every Measuring Tape a Different Length?

Clothing Sizes Vary by Manufacturers
Credit Alex Kich / fotolia.com

Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?" 


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COMMENTARY
6:50 am
Mon March 2, 2015

Most Retailers Could Benefit by Re-Lighting and Re-Displaying Their Merchandise

By simply re-displaying and re-lighting merchandise, Hudson News shops in airports improved sales dramatically.
Credit blackday / fotolia.com

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 


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COMMENTARY
6:31 am
Wed February 4, 2015

Get to the Point!

Get to the point in your direct-mail advertising!
Credit Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


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