John Malmo

Commentator

Pages

COMMENTARY
7:35 am
Wed October 15, 2014

A Chief Marketing Officer Who Gets It

A Real C.M.O. knows to maximize assets to increase revenue.
Credit Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


Read more
COMMENTARY
7:33 am
Wed September 17, 2014

Give Me a Good Slogan

A suffix is not a slogan. It's just bad marketing.
Credit Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


Read more
COMMENTARY
9:30 am
Wed September 10, 2014

Bonuses Became Blood Money

Marketing Consultant John Malmo
Credit archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


Read more
Commentary
7:30 am
Wed August 27, 2014

Genericide is a Brand Killer

Others will try and copy your brand to a generic version, if they can get away with it.
Credit Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


Read more
COMMENTARY
7:31 am
Wed August 6, 2014

Don't Educate: Sell!

Credit stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


Read more

Pages