John Malmo

Commentator
Justin Willingham / WKNO-FM

Great communicators speak in the simplest terms possible. Understanding is a product of clarity, and clarity comes from simplicity and the elimination of jargon.


Alex Kich / fotolia.com

Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?" 


Everything is Local

Apr 10, 2017

A retail store or restaurant may have only one location or multiple locations, but without finding the right location, and without proper management, your business may suffer.


While some people complain about how much better things used to be, technology and better customer service have actually improved consumer experience and business efficiency.


Jasmin Merdan / fotolia.com

When finding new words to describe business transactions goes awry, it could lead to a very antagonistic doctor visit. Let's rein in the pompous verbosity.

blackday / fotolia.com

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 


milkovasa / fotolia.com

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. 


Steve Morvay / fotolia.com

There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly. 


Get to the Point!

Feb 4, 2015
Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


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