Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.
Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure.
Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary?
Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.
Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.