John Malmo

Commentator

Give Me a Good Slogan

Sep 17, 2014
Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


Don't Educate: Sell!

Aug 6, 2014
stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


The Value of a Customer

Jul 23, 2014

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 


Reimer - Pixelvario / fotolia.com

Is college really useful if it only prepares students for their first job, when most of today's students today will have multiple jobs in their lifetimes.


Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


Archer>Malmo

Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan. 

ra2 studio / fotolia.com

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 


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