John Malmo

Commentator

Pages

COMMENTARY
7:32 am
Wed June 11, 2014

All is not Just a Matter of Opinion

It is often better to listen and learn, rather than shout your own opinions.
Credit ra2 studio / fotolia.com

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 


Read more
COMMENTARY
7:32 am
Wed June 4, 2014

Sound Like Real People

If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. 


Read more
COMMENTARY
7:35 am
Wed May 28, 2014

The Internet Depends on TV

Marketing Strategist John Malmo
Credit archer>malmo

What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. 


Read more
COMMENTARY
8:35 am
Wed May 21, 2014

Storytellers Rule

To capture an audience, tell a story.
Credit Tomer Turjeman / fotolia.com

There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. 


Read more
COMMENTARY
8:35 am
Wed May 14, 2014

For Every Action, Reactions

Credit Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.


Read more

Pages