John Malmo


Don't Educate: Sell!

Aug 6, 2014
stefanocapra /

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.

The Value of a Customer

Jul 23, 2014

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 

Reimer - Pixelvario /

Is college really useful if it only prepares students for their first job, when most of today's students today will have multiple jobs in their lifetimes.

Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?

witthaya /

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan. 

ra2 studio /

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 

Sound Like Real People

Jun 4, 2014

If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. 


What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. 

Storytellers Rule

May 21, 2014
Tomer Turjeman /

There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story.