John Malmo

Commentator

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COMMENTARY
7:33 am
Wed September 17, 2014

Give Me a Good Slogan

A suffix is not a slogan. It's just bad marketing.
Credit Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


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COMMENTARY
9:30 am
Wed September 10, 2014

Bonuses Became Blood Money

Marketing Consultant John Malmo
Credit archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


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Commentary
7:30 am
Wed August 27, 2014

Genericide is a Brand Killer

Others will try and copy your brand to a generic version, if they can get away with it.
Credit Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


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COMMENTARY
7:31 am
Wed August 6, 2014

Don't Educate: Sell!

Credit stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


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COMMENTARY
7:30 am
Wed July 23, 2014

The Value of a Customer

What value do you place on retaining customers?

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 


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