John Malmo

Commentator
Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


Give Me a Good Slogan

Sep 17, 2014
Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


Don't Educate: Sell!

Aug 6, 2014
stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


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