John Malmo



7:35 am
Wed October 15, 2014

A Chief Marketing Officer Who Gets It

A Real C.M.O. knows to maximize assets to increase revenue.
Credit Christos Georghiou /

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.

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7:33 am
Wed September 17, 2014

Give Me a Good Slogan

A suffix is not a slogan. It's just bad marketing.
Credit Alexandar Iotzov /

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 

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9:30 am
Wed September 10, 2014

Bonuses Became Blood Money

Marketing Consultant John Malmo
Credit archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 

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7:30 am
Wed August 27, 2014

Genericide is a Brand Killer

Others will try and copy your brand to a generic version, if they can get away with it.
Credit Krzysztof Siekielski /

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  

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7:31 am
Wed August 6, 2014

Don't Educate: Sell!

Credit stefanocapra /

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.

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