The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a billion dollars a year.
It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution.
There appears to be no end to the business opportunities that have been created by the Internet.
Marketing is my beat. Not education.
The meaning of marketing is so screwed-up today that I jump for joy when I hear of a case of real marketing.