John Malmo

Commentator

Pages

Commentary
4:57 pm
Wed June 20, 2012

Real Marketing at Roof-Top Level

Arpad Nagy-Bagoly fotolia.com

The meaning of marketing is so screwed-up today that I jump for joy when I hear of a case of real marketing.

Read more
Commentary
7:30 am
Wed June 13, 2012

Over Sixty Years to Muzzle the Screamers

The good ole days of television.
Jim Mills fotolia.com

I was a year old in 1934 when the Federal Communications Commission was created.

Read more
Commentary
7:35 am
Wed June 6, 2012

Too Many Changes At Once Seldom Works

“Change” is a powerful word. 

Read more
Commentary
7:35 am
Wed May 30, 2012

If It Looks Bad, It Must Be Bad

IvicaNS fotolia.com

We were watching the ten o'clock news the other night, and my wife said, “This is the last time I'm going to watch the Channel Blank news.” Then she said, “It's just amateurish looking. The screen is messy. I can't take them seriously.”

I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there's the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.

Read more
Commentary
8:30 am
Wed May 23, 2012

Menu, Menu...Menu!

CandyBoxImages - Fotolio.com

My wife got a five-dollar restaurant coupon, and in our house five-buck restaurant coupons get used.

Read more

Pages