John Malmo

Commentator

Pages

Commentary
10:12 am
Wed February 22, 2012

Customers are Easier to Keep than Get

One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers. 

Read more
Commentary
7:30 am
Wed February 15, 2012

Even Buildings Need Branding

One Memphis Place

Everybody knows brand names are important. And that picking a good name up front can save millions and years building brand awareness. But an office building name? 

Read more
Commentary
10:18 am
Fri February 10, 2012

Singapore is Synonymous with Quality

Singapore at Night
Javier Brosch fotolia.com

The quality of consumer service fluctuates. It’s not like corn flakes.  May be great for awhile. Then not so great. Maybe awful. 

Read more
Commentary
5:07 pm
Thu January 26, 2012

What is the Definition of Service?

Communication is key to the best customer service in healthcare and in business.
Gilles Lougassi fotolia.com

A Forbes Magazine article recently gave the University of Colorado Cancer Center as an example of good customer service. I’m gonna tell you some of the things it mentioned. Then see if you can identify what all have in common.

Read more
Commentary
1:05 pm
Thu January 12, 2012

Television Increasing Its Share of Ad Dollars

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.
Justin Willingham WKNO-FM

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.

How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?

The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it’s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.

Read more

Pages