If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business.
What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites.
There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story.
When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.
The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford it, unless it really is top-of-the-market.