John Malmo

Commentator

The Value of a Customer

Jul 23, 2014

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 


Reimer - Pixelvario / fotolia.com

Is college really useful if it only prepares students for their first job, when most of today's students today will have multiple jobs in their lifetimes.


Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


Archer>Malmo

Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan. 

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