John Malmo

Commentator

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COMMENTARY
7:45 am
Wed April 23, 2014

Price Has No Floor or Ceiling

A brilliant demonstration that there’s always room at the top of every market.
Credit Jack Daniels

The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford it, unless it really is top-of-the-market. 


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COMMENTARY
7:30 am
Wed April 16, 2014

Spilt Milk Advertising

If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.


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COMMENTARY
12:39 pm
Thu April 10, 2014

When Innovation Ends, Brands End

A Radio Shack retail location.
Credit CoolCaesar / WikiMedia Commons

At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.


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COMMENTARY
8:33 am
Wed April 2, 2014

A Chief Marketing Officer Who Gets It

A Real C.M.O. knows to maximize assets to increase revenue.
Credit Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


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COMMENTARY
8:33 am
Wed March 26, 2014

The Devil's in the Word Carpentry

Marketing consultant John Malmo
Credit Archer>Malmo

Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.


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