John Malmo

Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.

Jack Daniels

The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford it, unless it really is top-of-the-market. 

Spilt Milk Advertising

Apr 16, 2014

If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.

CoolCaesar / WikiMedia Commons

At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.


Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.

Dani Simmonds /

Promotions for events should be timely and up-to-date, especially in radio advertisements. 

kolett /

Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?

Ivelin Radkov /

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 

RFPs Are a Broken Crutch

Feb 26, 2014

While "Requests for Proposals" can be a useful tool for some,  they are bad for choosing advertising agencies.

Rest in Peace, JCP

Feb 19, 2014
JC Penney / WikiMedia Commons

J.C. Penney has been struggling to rebrand.  After replacing the CEO, they have reverted to their former retail image.