John Malmo

Commentator

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COMMENTARY
7:32 am
Wed June 4, 2014

Sound Like Real People

If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. 


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COMMENTARY
7:35 am
Wed May 28, 2014

The Internet Depends on TV

Marketing Strategist John Malmo
Credit archer>malmo

What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. 


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COMMENTARY
8:35 am
Wed May 21, 2014

Storytellers Rule

To capture an audience, tell a story.
Credit Tomer Turjeman / fotolia.com

There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. 


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COMMENTARY
8:35 am
Wed May 14, 2014

For Every Action, Reactions

Credit Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.


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COMMENTARY
7:45 am
Wed April 23, 2014

Price Has No Floor or Ceiling

A brilliant demonstration that there’s always room at the top of every market.
Credit Jack Daniels

The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford it, unless it really is top-of-the-market. 


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