The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford it, unless it really is top-of-the-market.
If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.
At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.
Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.
Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.