If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.
At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.
Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.
Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.
Promotions for events should be timely and up-to-date, especially in radio advertisements.