Promotions for events should be timely and up-to-date, especially in radio advertisements.
Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?
The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits.
While "Requests for Proposals" can be a useful tool for some, they are bad for choosing advertising agencies.
J.C. Penney has been struggling to rebrand. After replacing the CEO, they have reverted to their former retail image.