John Malmo

Commentator
Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


RFPs Are a Broken Crutch

Feb 26, 2014

While "Requests for Proposals" can be a useful tool for some,  they are bad for choosing advertising agencies.


Rest in Peace, JCP

Feb 19, 2014
JC Penney / WikiMedia Commons

J.C. Penney has been struggling to rebrand.  After replacing the CEO, they have reverted to their former retail image.


Andrey Kiselev / fotolia.com

Who's the classic example of an innovative company that develops new products the right way? Fisher-Price


@madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

HGTV

HGTV began as a TV network. It now spans a spectrum of industries: multimedia, television, paint, internet, furniture, electronics, and more. 


Campbell Clinic / http://www.campbellclinic.com/

First comes marketing, then comes advertising: they are not the same.


Krasimira Nevenova / fotolia.com

Companies often ask consumers to write a review of their services after consumers make a purchase. But is it worth it? 


This is not a commercial for WKNO-FM, but I want to tell you one reason why I enjoy listening to the news on this station.


fotolia.com

One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid fraud, not because they’re bad programs, but because there’s inadequate oversight.

And often, the people at whom the law or regulation is aimed simply don’t know it exists. Take one of the most common phrases in advertising: “Save up to 40%.”

The fact is that if you advertise like that to prospects, they all expect to save 40%.

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