John Malmo

Commentator

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COMMENTARY
11:21 am
Thu March 20, 2014

Keep Event Advertising Timely

Make event advertising work for you, not against you!
Credit Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


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COMMENTARY
7:30 am
Wed March 12, 2014

Branding Local School Districts is a Little Over the Top

Is Branding a Small School District Really Worth It?
Credit kolett / fotolia.com

Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?


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COMMENTARY
7:30 am
Wed March 5, 2014

Web Advertising Coming of Age

Credit Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


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Commentary
7:30 am
Wed February 26, 2014

RFPs Are a Broken Crutch

Marketing Consultant John Malmo

While "Requests for Proposals" can be a useful tool for some,  they are bad for choosing advertising agencies.


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COMMENTARY
7:30 am
Wed February 19, 2014

Rest in Peace, JCP

Credit JC Penney / WikiMedia Commons

J.C. Penney has been struggling to rebrand.  After replacing the CEO, they have reverted to their former retail image.


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