John Malmo

Commentator

Pages

COMMENTARY
7:30 am
Wed March 12, 2014

Branding Local School Districts is a Little Over the Top

Is Branding a Small School District Really Worth It?
Credit kolett / fotolia.com

Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?


Read more
COMMENTARY
7:30 am
Wed March 5, 2014

Web Advertising Coming of Age

Credit Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


Read more
Commentary
7:30 am
Wed February 26, 2014

RFPs Are a Broken Crutch

Marketing Consultant John Malmo

While "Requests for Proposals" can be a useful tool for some,  they are bad for choosing advertising agencies.


Read more
COMMENTARY
7:30 am
Wed February 19, 2014

Rest in Peace, JCP

Credit JC Penney / WikiMedia Commons

J.C. Penney has been struggling to rebrand.  After replacing the CEO, they have reverted to their former retail image.


Read more
COMMENTARY
7:30 am
Wed January 29, 2014

Fisher-Price: The Classic Innovator

Credit Andrey Kiselev / fotolia.com

Who's the classic example of an innovative company that develops new products the right way? Fisher-Price


Read more

Pages