John Malmo

Commentator

Pages

COMMENTARY
7:30 am
Wed January 29, 2014

Fisher-Price: The Classic Innovator

Credit Andrey Kiselev / fotolia.com

Who's the classic example of an innovative company that develops new products the right way? Fisher-Price


Read more
COMMENTARY
7:30 am
Wed January 22, 2014

It's All About Easy, Easier, Easiest

Credit @madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

Read more
COMMENTARY
10:30 am
Wed January 8, 2014

HGTV Stands for Marketing Brilliance

Credit HGTV

HGTV began as a TV network. It now spans a spectrum of industries: multimedia, television, paint, internet, furniture, electronics, and more. 


Read more
COMMENTARY
7:30 am
Wed December 18, 2013

Campbell Clinic's Marketing Coup

Credit Campbell Clinic / http://www.campbellclinic.com/

First comes marketing, then comes advertising: they are not the same.


Read more
COMMENTARY
7:33 am
Wed December 11, 2013

So Much for Internet Reviews

Is it worth the time to post a review?
Credit Krasimira Nevenova / fotolia.com

Companies often ask consumers to write a review of their services after consumers make a purchase. But is it worth it? 


Read more

Pages