John Malmo

Commentator

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COMMENTARY
7:30 am
Wed September 4, 2013

You're Never Too Old To Study English Grammar

You're Never Too Old To Study English Grammar
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In 1945, the author of my 10th grade English grammar book wrote, “A democracy needs citizens with skill in listening, reading, thinking, and the precise, forceful expression of their ideas.”

Nearly 70 years later, I’m told that grammar really isn’t important any more. They say that as long as you can understand what someone says, it’s not important if he or she can’t recognize a subject from an object of a preposition.

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COMMENTARY
7:35 am
Wed August 28, 2013

Get A C.M.O. -- Before You Need One

John Malmo
Credit Archer>Malmo

Every company in the world operates in the shadow of obsolescence. Its markets always are in a state of flux: they’re either growing, or they’re shrinking.

No product, much less any brand, enjoys expanding markets forever, and when markets cease growing, it is only a matter of time before they shrink. This undeniable pattern is why every company needs at least one person to be constantly on the lookout for opportunities to apply his company’s assets to the creation of new, customer-satisfying uses.

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COMMENTARY
7:34 am
Wed August 21, 2013

How About The Second And Third Jobs?

Multiple Jobs Over A Lifetime, Whatever Your Major
Credit Reimer - Pixelvario / fotolia.com

Every day, you read something about the cost of college: about how hard it is for graduates to find jobs, and how many four-year colleges and universities now offer vocational majors, such as computer game design or new media.

Whether educators believe it or not is hard to tell, but more and more parents apparently believe liberal arts and humanities majors don’t cut it today in the job market.

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COMMENTARY
3:05 pm
Thu August 15, 2013

At Marketing, Delta's a Winner

From recent experiences, airline service can’t get much worse than Delta. Nevertheless, Delta also is the classic example of real, heads-up marketing at work.

It’s because Delta turned over its marketing to one of those rare guys who actually knows what marketing really is. His name is Tim Mapes, and listen to some of his marketing strategies and tactics.

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COMMENTARY
7:36 am
Wed August 7, 2013

Don't Miss Your Doctor's Skirmish

A Doctor's Skirmish?
Credit Jasmin Merdan / fotolia.com

What has caused this redefining of words we’ve done business with for centuries? It started when we began turning nouns into verbs. The most recent, and absurd, example of word misplay is the pompous use of the noun transition as a verb.

Yesterday, we said, “She’s changing jobs.” Today, you hear that, “She’s transitioning to a new job.” It’s twice as many words, and, surely, you realize how affected that sounds.

Why don’t people disappear anymore? Now they have “gone missing,” a grammatical train wreck and just plain silly.

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