The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity.
In the last fifty years only the postal business has changed as fundamentally as has journalism.
One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid fraud, not because they’re bad programs, but because there’s inadequate oversight.
My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.”
Harvard Business Review reports that thinking outside the box has become ubiquitous in business.