John Malmo

Commentator

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COMMENTARY
7:34 am
Wed October 2, 2013

A Commissioner Of Saving Money

I'm Watching These Bikes, And I'm Watching You!
Credit @snaptitude / fotolia.com

Don’t you love it when you learn about somebody using her or his noodle to solve a problem, instead of just throwing a bunch more money at it?

On this very radio station, this wonderful station, you may have heard the story of how in Cambridge, MA, they cut bicycle thefts at a subway and bus station by two-thirds with a cardboard cop.

They substituted a cardboard cutout of a uniformed security officer and a couple cameras for the $200,000 it would cost to station a real, live officer.

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COMMENTARY
11:13 am
Wed September 25, 2013

Luxury Is Not Quality

You may personally have observed that there may be more quality in a car that costs half as much as one with great luxury: quality and luxury are not the same.

Now that they’re making money again, airlines are scurrying to add luxury everywhere. There are new seating choices with inches more leg room and better seating. There are fully reclining seats on long-haul flights in certain classes.

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COMMENTARY
8:49 am
Wed September 18, 2013

Front-Line Managers Make The Difference

Marketing Consultant John Malmo
Credit Archer>Malmo

A wise marketing professor once said that when things go wrong, more often than not, it isn’t because the strategy was bad; it was because the strategy was executed poorly, or, not at all. In other words, nobody made it happen.

William Bonoma at the Harvard School of Business likened it to war. He said, in effect, without a competent, hard-charging sergeant to drive the squad up the hill, no strategy would work.

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COMMENTARY
7:30 am
Wed September 11, 2013

Henry Ford, In Reverse

Henry Ford's Model-T
Harry Shipler (1910) Shipler Commercial Photographers

How Henry Ford developed mass-production is a fascinating story. It's also one that I've had backwards all my life: I believed that Ford was able to reduce car prices for a mass market because of his genius in perfecting mass-production assembly lines.

Actually, the opposite is true. Ford's low prices forced development of mass-production to meet the demand. Hear what Ford, himself, said about it:

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COMMENTARY
7:30 am
Wed September 4, 2013

You're Never Too Old To Study English Grammar

You're Never Too Old To Study English Grammar
Credit thinglass / fotolia.com

In 1945, the author of my 10th grade English grammar book wrote, “A democracy needs citizens with skill in listening, reading, thinking, and the precise, forceful expression of their ideas.”

Nearly 70 years later, I’m told that grammar really isn’t important any more. They say that as long as you can understand what someone says, it’s not important if he or she can’t recognize a subject from an object of a preposition.

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