John Malmo

Commentator

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COMMENTARY
3:05 pm
Thu August 15, 2013

At Marketing, Delta's a Winner

From recent experiences, airline service can’t get much worse than Delta. Nevertheless, Delta also is the classic example of real, heads-up marketing at work.

It’s because Delta turned over its marketing to one of those rare guys who actually knows what marketing really is. His name is Tim Mapes, and listen to some of his marketing strategies and tactics.

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COMMENTARY
7:36 am
Wed August 7, 2013

Don't Miss Your Doctor's Skirmish

A Doctor's Skirmish?
Credit Jasmin Merdan / fotolia.com

What has caused this redefining of words we’ve done business with for centuries? It started when we began turning nouns into verbs. The most recent, and absurd, example of word misplay is the pompous use of the noun transition as a verb.

Yesterday, we said, “She’s changing jobs.” Today, you hear that, “She’s transitioning to a new job.” It’s twice as many words, and, surely, you realize how affected that sounds.

Why don’t people disappear anymore? Now they have “gone missing,” a grammatical train wreck and just plain silly.

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COMMENTARY
7:36 am
Wed July 31, 2013

Aimlessness Is The Enemy Of Success

John Malmo
Credit askmalmo.com

SAP is a multinational software corporation with annual revenue of over $15 billion. What kind of special person and background does it take to be CEO of such a giant, sophisticated company?

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COMMENTARY
7:36 am
Wed July 24, 2013

The Thin Line Between Ethical And Unethical

Ethical or Unethical?
Credit alexmak / fotolia.com

There’s always been a thin line between the definition of a shrewd business policy and an unethical policy.

It’s shrewd business from his perspective if a car salesman doesn’t disclose a problem with the car that he knows exists. Billions of dollars in derivatives were sold: it was a shrewd financial product. Was it unethical that most derivative sellers didn’t explain what customers really were buying? In many cases the sellers didn’t know themselves what they were selling.

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COMMENTARY
7:36 am
Wed July 17, 2013

Training Breeds Importance

Credit fotolia.com

I'm not sure everyone wants to be loved. But I'm certain everyone wants to feel important. To feel needed.

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