John Malmo

Commentator
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We were watching the ten o'clock news the other night, and my wife said, “This is the last time I'm going to watch the Channel Blank news.” Then she said, “It's just amateurish looking. The screen is messy. I can't take them seriously.”

I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there's the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.

Menu, Menu...Menu!

May 23, 2012
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My wife got a five-dollar restaurant coupon, and in our house five-buck restaurant coupons get used.

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People say it’s mean to try to fix blame. Say it’s too negative. But if you don’t fix blame, there will be more blame to fix. 

What Goes Around...

May 2, 2012

One of the few nice things about growing old is that you experience a lot of history live. You don’t just have to take somebody’s word for it. 

Photo from The Memphis Public Library

If Wall Street had a big scoreboard showing the individual performance of corporate CEOs, you’d probably find that about eighty percent of them fell pretty much in the middle.

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Nothing that has a bigger impact on us changes as fast as the media. 

The last twenty years has called for brilliant marketing strategists. But American marketing has responded by shallowly redefining its meaning.

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I’m always fascinated by the different ways people earn their living and what people can be sold. 

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There’s a running dispute about brainstorming and creativity. And it’s not insignificant because creativity - whether in science or marketing - is the economic motor of the world. 

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.

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