John Malmo


What Goes Around...

May 2, 2012

One of the few nice things about growing old is that you experience a lot of history live. You don’t just have to take somebody’s word for it. 

Photo from The Memphis Public Library

If Wall Street had a big scoreboard showing the individual performance of corporate CEOs, you’d probably find that about eighty percent of them fell pretty much in the middle.

ra2 studio -

Nothing that has a bigger impact on us changes as fast as the media. 

The last twenty years has called for brilliant marketing strategists. But American marketing has responded by shallowly redefining its meaning.

Amy Walters /

I’m always fascinated by the different ways people earn their living and what people can be sold. 

N-Media-Images / Fotolia

There’s a running dispute about brainstorming and creativity. And it’s not insignificant because creativity - whether in science or marketing - is the economic motor of the world. 

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.

I know why newspapers are in trouble. Sure, there’s been a flood of competitive media. Especially the Internet. And fewer people today want a whole lot more than headlines. And only we older people, apparently, appreciate a hands-on newspaper experience. 

One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers. 

Everybody knows brand names are important. And that picking a good name up front can save millions and years building brand awareness. But an office building name?