Workers build cars on the assembly line at the Ford Motor Co.'s Michigan Assembly Plant in Wayne, Mich., in December. As auto sales boom, parts suppliers are having a tough time finding the labor they need to catch up, having lost workers during the recession.
Detroit automakers are creating thousands of new jobs amid a sales boom. And as they expand, their suppliers are racing to keep up, adding tens of thousands of new jobs.
At Bridgewater Interiors in Warren, Mich., for example, the pace is intense. Hundreds of union employees scurry to fill a growing list of orders. The factory floor is packed with stacks of foam cushions, seat covers and headrests.
At the 2012 North American International Auto Show, it's clear that the industry's love affair with alpha-numeric designations hasn't waned. There's the ATS, the 700C, the MKZ. Now comes the CTX, a new line of Craftsman riding lawn mowers. They are fast, powerful and loaded with amenities.
"Everybody knows that Detroit's the national stage for cars — Motor City is where autos come from. So this show made perfect sense to come here and launch the tractor," says Onney Crawley, Craftsman's director of brand management for lawn and garden.
<strong>Start Your Engines: </strong>With Cadillac's unveiling of the ATS — a compact luxury car — the Detroit automaker put itself in direct competition with BMW's 3 Series and Mercedes-Benz's C-Class.
This year's auto show in Detroit could set the stage for a shake-up in the fiercely competitive — and hugely profitable — luxury car scene. That's because there's a new kid on the block, and its name is Cadillac.
The General Motors company says its new small, high-performance ATS will allow it to compete for the first time with Audi, Mercedes-Benz and BMW. But getting a brand-new luxury car like the ATS ready for market can be a grueling process.
In its 2011 re-entry into the U.S. market, Italian automaker Fiat opened 130 dealerships — or studios, as the company calls them — that sold only the Fiat 500, displayed here outside the Fiat of Lakeside dealership in Macomb, Mich.
Credit Carlos Osorio / AP
An original Fiat 500 car (left) is seen in Rome next to its newer version, which was introduced in 2007.
And let's turn now to the latest volley in the ongoing tariff war. American politicians have vowed to fight new Chinese tariffs on U.S. made cars and SUVs. Michigan Radio's Tracy Samilton has more.
TRACY SAMILTON, BYLINE: In 2010, the U.S. won a Chinese tire-dumping complaint before the World Trade Organization. Then China complained about U.S. poultry dumping. The U.S. said China subsidizes solar panels. Now the fight's over cars. Republican Congressman Kevin Brady of Texas heads a trade subcommittee.