Banking Woes

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-856931.mp3

08-05-2009: Banking Woes, by John Malmo.

Memphis, TN – Brand names are very important to commercial success. "Redneck Bank" and "Tightwad Bank" are new niche banks that could attract national attention, but are somewhat limited by their names. A better new bank name is the new rescue brand for GMAC Bank: "Ally Bank." As in friend, partner, helper. What possibly could be a better name for a bank than this four letter word that is everything you want a bank to be?

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.