By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-662958.mp3
Memphis, TN – Once a phrase has achieved real burnout we call it a clich . Among the most recently ordained clich s is one of the more original. Thinking outside the box. Of such clich -quality is it that millions have been spent by a pizza or taco, or something chain that wants you to Think outside the bun.