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Defining A Real CMO

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-639742.mp3

Memphis, TN – People ask me how I identify an honest-to-goodness chief marketing officer. That's a great question because few people, and almost no CEO's, know the answer. Yet CEO's are the ones who hire CMO's.