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Don't Blow a Tornado Sale

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-724684.mp3

Memphis, TN – Managers at Sears in the Hickory Ridge Mall in Memphis missed the opportunity to capitalize on customer interest in the aftermath of the Tornado in February. Never overlook a chance to make customers think you're suffering and that they can take advantage of you.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com.