Don't Blow a Tornado Sale

Memphis, TN – Managers at Sears in the Hickory Ridge Mall in Memphis missed the opportunity to capitalize on customer interest in the aftermath of the Tornado in February. Never overlook a chance to make customers think you're suffering and that they can take advantage of you.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to