By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-724684.mp3
Memphis, TN – Managers at Sears in the Hickory Ridge Mall in Memphis missed the opportunity to capitalize on customer interest in the aftermath of the Tornado in February. Never overlook a chance to make customers think you're suffering and that they can take advantage of you.
John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com.