Commentaries
1:33 am
Wed November 14, 2007

Effective Store Branding

Memphis, TN – We've all grown up with Craftsman Tools from Sears. I remember Jane Parker Rolls from A & P Supermarkets 65 years ago. There's nothing new about store-branded products from major retail chains. What is puzzling is why it took a century for retail chains to learn that their own brands don't have to be the lowest price and quality in the store.