By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-675829.mp3
Memphis, TN – It seems funny that investors would spend millions, to open a new business with no aspirations of being better than average. I don't understand an objective to be just good enough. But recently I watched two new Memphis businesses reject opportunities to be the best in favor of being just good enough.