Shopping in Memphis is hard. Recently in a large supermarket, a shopper of close acquaintance discovered that the shelves were bare of skim milk. She found an employee and asked if they had any more. He went the storage area, then returned after several minutes to say that they were still looking.
I'm not sure which is worse: that they had no skim milk in the store, or that they had it, but did not know where it was.
Also recently, I dropped-in at a car dealership to look at new SUVs. There were two shiny ones in the showroom.
On the first one, we couldn't move the seat forward, because the battery was dead. So I went to the second. We couldn't get in, because the doors were locked.
I certainly can understand, especially in Memphis, why dealers keep cars locked outside the showroom. But it doesn't make a lot of sense to lock the three or four IN the showroom. It took the salesman five minutes to find the right key.
When I travel, I don't encounter these kinds of problems shopping.
What has happened to management that doesn't unlock the car doors in the morning and can't keep the batteries charged? And that can't keep milk on the shelves?
It shouldn't be this hard to shop in Memphis!
To reach Mr. Malmo, hear and read more of his commentaries, or to ask him your own marketing question, go to http://askmalmo.com.