Is Not Saying Something a Lie?

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-863563.mp3

09-30-2009: Is Not Saying Something a Lie? by John Malmo

Memphis, TN – One thing that has always puzzled me in my past fifty years of working in bank advertising is why banks do not tell their customers when their money could be earning more. It made sense to me to set up an automatic plan for savers so that they always made the highest interest possible. Now Ally bank promises that they will send customers an email if money sitting idle in an account could be earning more. "It's just the right thing to do." Right for the customer, and smart for the bank.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.