Self-Service: the Only Service

Memphis, TN – If you're too young to remember when retail stores offered customer service, you probably don't miss it. But nobody over the age of fifty ever thought that customer service would get so bad that we would be satisfied with something called self-service. Self-service is now the only way to get any service at all.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of 110 two-minute business principles - go to