By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-807521.mp3
Memphis, TN – In the past, you would hound a coworker or business associate until you got your message through. Now, people send an e-mail and forget about it. If your message is urgent, it's the e-mailer's responsibility to see that the e-mailee receives the message.
John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.