Commentaries
2:36 am
Thu December 18, 2008

Is Urgency a Victim of E-Mail?

Memphis, TN – In the past, you would hound a coworker or business associate until you got your message through. Now, people send an e-mail and forget about it. If your message is urgent, it's the e-mailer's responsibility to see that the e-mailee receives the message.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.

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