What's Your Reputation?

Memphis, TN – It's amazing that CEOs think that everyone loves their company. Not just customers, but also suppliers, vendors, potential employees, stock holders, and the media. Why would a company not answer phone calls or e-mails? It's just rude. Check your company's reputation. If you're a rotten customer, it's costing you, and you might not even know it.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of 110 two-minute business principles - go to johnmalmo.com.