You can Brand Anything

Memphis, TN – It took colleges in America decades before they realized they are brands. In the past five years, sales of licensed collegiate products increased by a half-billion dollars. You can create a brand for anything, and the internet could be your rocket to riches. Could you come up with the next breakthrough brand?

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to