By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-724682.mp3
Memphis, TN – It took colleges in America decades before they realized they are brands. In the past five years, sales of licensed collegiate products increased by a half-billion dollars. You can create a brand for anything, and the internet could be your rocket to riches. Could you come up with the next breakthrough brand?
John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com.