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You Need A Bunch of "What Ifs"

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-639751.mp3

Memphis, TN – I spent most of my life in companies that had departments that are called the Creative Department. These are advertising agencies. And creative departments are full of writers, commercial artists and so-called creative directors. The people who actually make ads.