Mon January 14, 2013
Young Adults Swapping Soda for The Super Buzz of Coffee
Originally published on Mon January 14, 2013 2:27 pm
If you live in a college town, you might have noticed that campus coffee shops are still buzzing late into the evening.
And that makes sense. New survey data from the NPD group, which tracks trends in what Americans eat and drink, finds that 18- to 24-year-olds are turning to coffee, rather than caffeinated sodas, as their pick-me-up of choice.
In 2002, about 25 percent of 18- to 24-year-olds reported drinking coffee sometime within a two-week period. But by 2012, the percentage of young adults drinking coffee in that same time frame hit 39 percent.
"It's an explosive growth in the consumption of coffee," says Harry Balzer of the NPD Group.
For evidence of this trend, I hit a coffee shop near the campus of George Washington University, which is just a Metro-ride away from NPR headquarters here in D.C. In midafternoon, I found a packed house.
"This is nothing for two o'clock in the afternoon," senior Arturo Lichaucho tells me. Often times, the line is out the door and around the block, he explained, and lots of students hit the coffee shop before hitting the books in the late afternoon.
The students I chatted with gave lots of reasons for a steady coffee habit, including increasing demands on their time that lead to less sleep, and the 24/7 culture of overstimulation. And why not drink more coffee?
But experts say there is one downside that's often overlooked: Coffee consumption can get in the way of a good night's sleep.
The Center for Science in the Public Interest took a look at several popular items and analyzed their caffeine content. It found that a 12-ounce cup of coffee from Starbucks contains about 260 milligrams of caffeine, which is about five times more than a 12-ounce can of Diet Coke.
The caffeine content of coffee varies widely. McDonald's coffee, for instance, has about 100 mg for a similar-size serving, which is significantly less than Starbucks. And Dunkin' Donuts coffee is somewhere in the middle. For more comparisons, see their caffeine content chart.
When adolescents and young adults are habituating to the effects of caffeine, it's easy for them to overdo it. And often, even adults with lots of experience drinking coffee don't necessarily connect sleep problems to caffeine consumption.
"There are absolutely negative implications," explains Amy Wolfson of the College of the Holy Cross in Massachusetts, who has studied how caffeine influences sleep among adolescents.
For instance, studies have linked high caffeine use to decreased REM sleep.
"We know that REM sleep is needed and has positive implications for memory consolidation and learning," says Wolfson. And if college students are getting too little sleep, or poorer quality sleep, Wolfson says, it's likely to have negative implications for academic performance.
So what's the smartest way to consume coffee for the boost but without the bust of a good night's sleep?
Pay attention to how much you drink, and when you drink it.
Consider this: The half-life of caffeine in the body can range from 2 1/2 hours to 12 hours. Because of genetic differences, some of us metabolize caffeine much more quickly than others.
But Goldberger says the typical half-life is probably about five hours, which means caffeine typically stays in the body for about 10 hours — or longer. (Technically, he says it takes up to five half-lives to rid the body completely of a drug.)
"If someone has a cup of coffee at 7 p.m., the caffeine that they've ingested is still in the body affecting the central nervous system when they're going to bed," says Goldberger.
So as a rule of thumb, if you want to go to sleep by midnight — and stay asleep — it's probably best not to drink coffee after 2 p.m.
STEVE INSKEEP, HOST:
It's MORNING EDITION from NPR News on a Monday morning. Good morning, I'm Steve Inskeep.
Today in Your Health, new treatments for Hepatitis C are curing many patients. First, let's get a dose of caffeine. Visit a college campus and you're likely to find that nearby coffee shops are empty in the morning - who's awake then - and packed at night. New survey data show that coffee drinking at the nation's colleges is way up over the past decade.
Now, I'm going to step out for a moment and get a cup of coffee. But while I'm gone, listen to NPR's Allison Aubrey, who reports on what that coffee drinking means for students.
ALLISON AUBREY, BYLINE: Researchers at the market research firm NPD Group track trends in what Americans of all ages eat and drink, including caffeinated beverages. Harry Balzer, who oversees the research, says one striking change he's documented is that college-aged kids have cut way back on caffeinated soda.
HARRY BALZER: But what really was the trend was they traded their caffeine from cola to their caffeine from coffee.
AUBREY: Balzer says consider the change over the last 10 years.
BALZER: In 2002, about 25 percent of 18-to-24-year-olds had coffee sometime in a two-week period.
AUBREY: But by 2012 the percentage of young adults drinking coffee hit 39 percent.
BALZER: Not quite a doubling, but it's up. It's an explosive growth in the consumption of coffee.
AUBREY: For evidence of this trend, I hit a coffee shop on the campus of George Washington University, where in mid-afternoon the place was packed.
ARTURO LICHAUCHO: This is nothing for 2:00 in the afternoon. The library is right there. It's next door, so...
AUBREY: Senior Arturo Lichaucho. He says people hang out here before hitting the books. Busiest time, he says, is early evening. When I asked him and his friends if they were surprised to hear of a significant jump in coffee consumption among their age group, they laughed.
KALEY INDECH: Why?
AUBREY: Student Kaley Indech says for lots of college students overstimulation is a way of life.
INDECH: Especially with like always being on our computers and stuff, and it t causes, like, you to feel the need to re-energize with caffeine.
AUBREY: Her friend Richelle Gamlam, a senior, says the intense demands on their time is at play too. She's got an internship this semester.
RICHELLE GAMLAM: I'm working over 20 hours a week, five classes, involved on campus. So just the timing, like, a lot of times, you know, if you're getting less sleep, you really - I need that coffee to make it through class or get through work.
AUBREY: And why not drink more coffee? Recent studies have linked it to a host of good health effects, including a decreased risk of dementia and a lower risk of depression - at least among women.
But experts say there is one downside that's often overlooked. A 12-ounce cup of coffee from Starbucks can contain four to five times the amount of caffeine found in a Diet Coke of the same size. And this means coffee can get in the way of good night's sleep.
Richelle says it's happened to her.
GAMLAM: Yeah, you're really tired. And then you get in bed and you're, like, oh wait, I can't fall asleep now.
GAMLAM: But it doesn't happen very often.
AUBREY: Professor Amy Wolfson, of College of the Holy Cross, studies the effects of caffeine on sleep among adolescents.
AMY WOLFSON: Yes, absolutely. There are absolutely negative implications.
AUBREY: For instance, studies link high caffeine use to decreased REM sleep.
WOLFSON: We know that REM sleep is needed and has positive implications for memory consolidation and learning. And so if you think of the average college student having less sleep or poorer quality sleep, is likely to have negative implications for academic performance.
AUBREY: So what's the smartest way to consume coffee to get that boost without busting good sleep? Bruce Goldberger, a toxicologist at the University of Florida, says it's about timing. Consider this: The typical half life of caffeine is about four to five hours. This means it stays in the body about 10 hours.
BRUCE GOLDBERGER: If someone has a cup of coffee at 7:00 p.m., that caffeine that they've ingested, is still in the body affecting the central nervous system when they're going to bed.
AUBREY: There's a lot of variation from person to person. And due to genetic differences, some of us metabolize caffeine a lot more quickly than others. But as a rule of thumb, if you want to go to sleep by midnight and stay asleep, it's probably best not to drink coffee after 2:00 p.m.
Allison Aubrey, NPR News. Transcript provided by NPR, Copyright National Public Radio.