Advertising

COMMENTARY
7:31 am
Wed August 6, 2014

Don't Educate: Sell!

Credit stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


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Commentary
7:30 am
Wed July 9, 2014

To Sip, Or To Suck: That Is The Question

Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


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COMMENTARY
7:32 am
Wed June 4, 2014

Sound Like Real People

If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. 


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COMMENTARY
7:35 am
Wed May 28, 2014

The Internet Depends on TV

Marketing Strategist John Malmo
Credit archer>malmo

What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. 


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Commentary
7:30 am
Wed November 6, 2013

Who Saved Up To 40 Percent?

The government has approved of the undertakings.
fotolia.com

One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid fraud, not because they’re bad programs, but because there’s inadequate oversight.

And often, the people at whom the law or regulation is aimed simply don’t know it exists. Take one of the most common phrases in advertising: “Save up to 40%.”

The fact is that if you advertise like that to prospects, they all expect to save 40%.

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