Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes.
Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.
Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?
If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business.
What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites.