Advertising

COMMENTARY
7:30 am
Wed February 5, 2014

Sound Like Real People

If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. 


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COMMENTARY
7:30 am
Wed January 1, 2014

The Internet Depends on TV

Marketing Strategist John Malmo
Credit archer>malmo

What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. 


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Commentary
7:30 am
Wed November 6, 2013

Who Saved Up To 40 Percent?

The government has approved of the undertakings.
fotolia.com

One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid fraud, not because they’re bad programs, but because there’s inadequate oversight.

And often, the people at whom the law or regulation is aimed simply don’t know it exists. Take one of the most common phrases in advertising: “Save up to 40%.”

The fact is that if you advertise like that to prospects, they all expect to save 40%.

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COMMENTARY
7:36 am
Wed July 24, 2013

The Thin Line Between Ethical And Unethical

Ethical or Unethical?
Credit alexmak / fotolia.com

There’s always been a thin line between the definition of a shrewd business policy and an unethical policy.

It’s shrewd business from his perspective if a car salesman doesn’t disclose a problem with the car that he knows exists. Billions of dollars in derivatives were sold: it was a shrewd financial product. Was it unethical that most derivative sellers didn’t explain what customers really were buying? In many cases the sellers didn’t know themselves what they were selling.

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COMMENTARY
7:36 am
Wed July 10, 2013

CNN: A Classic Case In Marketing

Changing the Programming
Credit ivicaNS / fotolia.com

Whenever I hear of a real case of marketing, it inspires me. I want to tell everyone who thinks marketing is just a synonym for advertising and promotion.

Television network CNN ranked 23rd last year in advertising revenue among basic cable networks. Spending $379 million dollars placed it behind networks such as Syfy and Bravo. It turns out that most people tune into CNN only in the case of big news events.

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