Advertising

COMMENTARY
7:06 am
Mon June 8, 2015

Professors Discover TV Commercial "Mood Mismatch"

Hopefully, "Mood Mismatch" won't drive any TV viewers to smash their televisions with an ax.
Credit milkovasa / fotolia.com

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. 


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COMMENTARY
7:31 am
Wed August 6, 2014

Don't Educate: Sell!

Credit stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


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Commentary
7:30 am
Wed July 9, 2014

To Sip, Or To Suck: That Is The Question

Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


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COMMENTARY
7:32 am
Wed June 4, 2014

Sound Like Real People

If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. 


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COMMENTARY
7:35 am
Wed May 28, 2014

The Internet Depends on TV

Marketing Strategist John Malmo
Credit archer>malmo

What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. 


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